Social Norms

I have to do a research on how social norms affect productivity. My sense is that they restrain it. For example, imagine that you are in a meeting. Someone suggests doing something totally opposite with your suggestion. What is happening? According to my experience, after negotiating for several time in terms of being polite to anyone, both parties compromise with a solution which lies somewhere in the middle. And it is not working,of course. What it should be done is to adopt my suggestion... I mean the suggestion that sounded the best as a whole. In this way, if it didn't work, there would be someone accountable for the failure. Moreover, he would have to cope with his damaged reputation at the next meeting, so he would not be able to pass a new suggestion easily.
A system of crediting success and failure would be the most effective. Even people who don't suggest something would be able to support a point of view and take the positive or negative credits. Finally, in this way, one can pinpoint the ones that don't participate at all!